Back in March, a screenshot of Microsoft's new search engine Bing was Leaked on the web. John PaczKowski of Digital Daily mentioned that Microsoft will unveil its new Bing search engine at D: All Things Digital conference which will kick-start on May 26. Looks like search engine wars will get interesting as Wolfram Alpha is already here and now Microsoft is going to bring Bing.
At the D: All Things Digital conference, Microsoft CEO Steve Ballmer is expected to unveil and talk more about new search engine dubbed Bing. Recently, at the TechEd 2009 India, Ballmer did give some hints about Microsoft prepping to challenge the existing search engine leaders - Google and Yahoo.
Microsoft has been testing Bing since months. As Ballmer stated at TechEd 2009 India, search results should be presented in a more organized manner so that users don't waste more time looking for links. Hence, the search results are grouped for effective representation. For instance, a particular Mobile phone model will show links of reviews, technical discussion forums, addresses of the retail shops, repair shops, videos and so on.
The software giant will battle search engine giant Google. Meanwhile, The Wall Street Journal Reported that Yahoo plans to improve its Web search queries with specific data like addresses, photos and other 'real world information' rather than merely showing other web-links. Google's search engine is constantly Op to come up with smarter results.
Undoubtedly, Google is leading the search engine market share currently, with Yahoo following it. So, it's obviously that folks over at Microsoft are still looking to ink a deal with Yahoo on ad marketing on Yahoo's search engine markets.
Like we said earlier, in the coming months, search engine wars between Google, Yahoo, Microsoft and the new player Wolfram Alpha will get exciting. But will the purpose to offer best and user-friendly search results be served?
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